SereNa Privacy Policy

This Privacy Policy applies to Serena's website, mobile application, and any other services we provide. Whether you're creating a profile, browsing matches, exchanging messages, participating in events, or using any other feature available on our platform, this policy explains how your personal information is collected, used, stored, and protected.

Some features or services may have additional privacy notices that apply specifically to them. Where this is the case, those notices will be provided to you and will supplement or replace the relevant parts of this Privacy Policy.

What Data We Collect

To provide Serena's services and create a safe, personalized experience, we collect different types of information depending on how you use our platform. Some information is provided directly by you, while other data is collected automatically as you interact with our services or, where applicable, received from trusted third-party providers.

Account Information

When you create an account, we collect information such as your name, email address, phone number, date of birth, gender, and login credentials.

Profile Information

Your profile may include photos, a biography, interests, preferences, location, and any other information you choose to share to help others get to know you.

Messages & Shared Content

When you communicate through Serena, we collect the messages, photos, videos, and other content you choose to send or receive using our platform.

Location Information

With your permission, we may collect your approximate or precise location to provide location-based features and improve your matching experience.

Device & Usage Information

We automatically collect certain technical information, including your device type, operating system, IP address, app version, language settings, and information about how you interact with Serena, such as features you use and actions you take within the app.

Payment Information

If you purchase a subscription or other paid features, we collect information related to your transaction, such as the purchase date, payment status, and subscription details. Payment processing may be handled securely by third-party payment providers.

Information from Third Parties

If you choose to sign in or connect your account through services such as Google or Apple, we may receive certain information from those services in accordance with your privacy settings and their policies.

Customer Support Information

If you contact our support team, we collect the information you provide so we can investigate your request, respond to your questions, and improve our services.

We respect your privacy and do not sell your personal information. However, in order to provide Serena's services, keep our platform secure, and comply with legal obligations, we may share certain information with the following parties when necessary.

Other Users

Some information, such as your profile, photos, bio, interests, and other details you choose to make visible, is shared with other Serena users so they can interact with you. Messages and shared content are only accessible to the participants involved in those conversations unless required by law or to investigate violations of our policies.

Service Providers

We work with trusted third-party providers that help us operate Serena. These providers may process your information to support services such as cloud hosting, data storage, payment processing, analytics, customer support, security monitoring, and technical maintenance. They are only permitted to use your information to provide these services on our behalf.

Third-Party Services

If you choose to sign in using services such as Google or Apple, or connect other third-party accounts, we may receive and share limited information necessary to provide those features, in accordance with your privacy settings and the third party's policies.

Legal Requirements

We may disclose your information if required to do so by law, legal process, or a valid request from public authorities. We may also share information when necessary to investigate fraud, enforce our Terms of Service or Community Guidelines, protect the safety of our users, or defend our legal rights.

Business Transfers

If Serena is involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that process. If this happens, we will notify you as required by applicable law.

We only share the information that is necessary for these purposes and take reasonable steps to ensure that your personal data remains protected.

We take the security of your personal information seriously and use appropriate technical and organizational measures to help protect it from unauthorized access, loss, misuse, disclosure, or alteration. Your data is stored on secure servers and protected using industry-standard security practices, including encryption, access controls, and regular security monitoring where appropriate.

We retain your personal information only for as long as it is necessary to provide Serena's services, comply with legal obligations, resolve disputes, and enforce our policies. When your information is no longer required, we securely delete or anonymize it in accordance with applicable laws.

While we work continuously to protect your data, no method of transmitting information over the internet or storing data electronically can be guaranteed to be completely secure. For this reason, we encourage you to use a strong password, keep your account credentials confidential, and contact us immediately if you believe your account has been compromised.

Depending on your location and applicable privacy laws, including the General Data Protection Regulation (GDPR), you may have certain rights regarding your personal information. These rights may include:

• Access – Request a copy of the personal information we hold about you.
• Correction – Ask us to update or correct inaccurate or incomplete information.
• Deletion – Request the deletion of your personal data, subject to certain legal obligations.
• Data Export (Portability) – Request a copy of your data in a commonly used, machine-readable format.
• Withdraw Consent – Withdraw your consent for processing where consent is the legal basis.
• Object or Restrict Processing – In certain circumstances, you may object to or request that we limit how your personal information is processed.

You can exercise these rights through your account settings where available or by contacting our support team. We will review and respond to your request in accordance with applicable privacy laws.

Serena uses cookies and similar technologies to help our website and services function properly, improve performance, remember your preferences, and better understand how our platform is used. These technologies may also help us enhance security, prevent fraud, and provide a more personalized experience.

You can manage or disable cookies through your browser or device settings. Please note that disabling certain cookies or similar technologies may affect the functionality and performance of some features within Serena.

Serena is intended only for individuals who are 18 years of age or older. We do not knowingly collect, use, or process personal information from anyone under the age of 18.

If we become aware that an account belongs to someone under 18, we will take appropriate steps to suspend or permanently remove the account and delete any associated personal information, unless we are required to retain certain data by law.

If you believe that a person under the age of 18 is using Serena, please contact us so we can investigate and take appropriate action.

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or how we process your personal information. When we make changes, we will update the "Last updated" date at the top of this policy.

If the changes are significant, we may provide additional notice, such as through the app, email, or other communication methods. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.